The Advertising concentration within the Communication major is geared toward our students focused on careers in advertising, whether their interest lies in creative, media, strategy, or account management. This concentration provides hands-on exposure to the industry, giving you a competitive edge when you enter the field after graduation.

After exploring the advertising industry, its disciplines, and its place in society, you'll choose courses to align with your interests. Our Creative Courses prepare you to conceptualize, create, and produce advertising for all media. You'll engage in projects creating and producing advertising for real clients, and you will explore a wide range of media from print to web to experiential. At the end of the program, you will have a portfolio of sample advertising work to show prospective employers.

Our Strategic Courses prepare students for careers in advertising agencies, working as a strategist, account executive, media buyer or planner, brand manager, or sales representative. You'll have the opportunity to research local businesses and present real advertising campaigns and proposals to them as your clients. With these hands-on projects in the industry, you'll have real experience in the field that will give you an edge during your career search.

• Create strategic, original and effective multi-channel advertising campaigns that solve brand problems and capitalize on brand opportunities.
• Generate imaginative solutions and new and different ways of looking at problems and opportunities.
• Construct and present, either verbally or in writing, persuasive arguments to convince others to accept ideas and take the desired action