Title: Brand Management
Location: US
Company: Indian Institute of Management Bangalore
About this course:
Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you!
This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.
Basics of brand management
Key brand-related terminology
Important frameworks and principles of branding
Key brand management terminology and principles are demystified in this course.
Duration: 5 weeks
Skills:
- Brand Communication
- Brand Identity
- Brand Management
- Brand Positioning
Curriculum:
- Basics of brand management
- Key brand-related terminology
- Important frameworks and principles of branding
Show interest and get access to the course
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