Title: Business Information Systems
Location: US
Company: Education
Information technology (IT) has revolutionized the way consumers and businesses relate and interact. For consumers, online retailing has become the dominant distribution channel for a wide variety of products and services, with massive shifts underway from brick and mortar to e-commerce and the Web, and now into social media. Not only has technology changed consumer habits, it has also dramatically changed the workplace.
Technological innovations enable new strategies, products, and distribution channels while increasing efficiency and productivity in all industries. Success in the 21st century requires that business managers and analysts understand what technologies are available in the marketplace and how these technologies can lead to competitive advantage, staying competitive, and to new business products, services, and models. Therefore, it is necessary that managers understand how IT interacts with business strategies, organizations, and customers, and it is essential that businesses manage their portfolios of IT investments accordingly.
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