Title: Course in - DIGITAL MEDIA TRENDS AND ANALYTICS
Location: US
Company: Education
The DMTA minor will provide students with a contextualized understanding of practices and trends in digital media, advertising, marketing and public relations. The minor is needed to provide a viable academic option for students who want to specialize in this fast-growing communications industry sector. In addition, completion of the minor will prepare students to pass several leading industry certification tests related to analytics, SEM, social media and digital media sales and marketing. The course sequence will begin with required basic courses in both IST (IST 110) and COMM (COMM 320 or COMM 370) to ensure students have the foundational information for the material that follows and the ability to relate practices and trends in digital media to the larger communication and information technology landscapes.
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