Title: How to Influence the Consumer Behavior to Drive Sales by Jonah Berger

Location: US

Company: WOBI

About this course:

Strengthen the relationship with your customers, learn how to use triggers and emotions in Communication and Marketing, get the keys to saying the right thing in the perfect moment to generate more sales... This and much more is what you will discover in this 4-hour course by Jonah Berger, professor at the Wharton School of the University of Pennsylvania.

A unique and 100% online opportunity to deepen in the world of Customer Behavior with an expert in human influence and decision-making who has advised well-known companies such as Apple, Google, Amazon, Nike, Moderna and The Gates Foundation.

Keywords:

Consumer Behaviour

Sales Influence

Consumer Psycology

Persuation Strategies

Influence Marketing

Neuromarketing

Persuation Techniques

Behavior Change

Consumer Marketing

Sales Strategies

Learn how influence works within organizations and industries

Understand your clients and learn to use emotions as a driver of their decision-making

Discover the tools to make your marketing and communication more efficient

Learn to offer practical value to positively influence your clients

Learn with Jonah Berger, renowned professor of Marketing at the Wharton School of the University of Pennsylvania and expert in human influence and decision-making, how to generate more sales through studying your consumers and their behavior.

Duration: 2 weeks

Skills:

- Communication

- Consumer Behaviour

- Decision Making

- Influencing Skills

- Marketing

- Persuasive Communication

- Sales

Curriculum:

- Module 1: An introduction to influence and consumer centricity

- Module 2: Moving from understanding to influence

- Module 3: Leveraging social currency

- Module 4: How to use triggers

- Module 5: Making your brand public and practical

- Module 6: Harnessing the power of Storytelling