Title: Introduction to Marketing

Location: US

Company: University of British Columbia

About this course:
Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more.
Learn through award-winning teaching approaches of the Sauder School of Business’s marketing faculty. This course will bring a marketing lens to complex business and organization challenges and aid in holistic decision-making that aligns with customer and company goals.
This course is for anyone interested in marketing.

Develop a basic customer segmentation system

Begin to understand the psychology of consumer decision making

Develop pricing strategies that maximize profitability

Define appropriate channel systems that go-to-market efforts

Understand how marketing metrics can benefit your business

Learn the fundamentals to marketing, including strategies and tools used across industries.

Duration: 6 weeks

Skills:
- Brand Strategy
- Business Marketing
- Decision Making
- Integrated Marketing Communications
- Market Research
- Marketing
- Social Media Strategy

Curriculum:
- Develop a basic customer segmentation system
- Begin to understand the psychology of consumer decision making
- Develop pricing strategies that maximize profitability
- Define appropriate channel systems that go-to-market efforts

- Understand how marketing metrics can benefit your business