Title: LBE Immersive Management Syllabus
Location: US
Company: Education
This course explores the management and operations of Location-Based Entertainment (LBE) venues, with a focus on immersive media integration, guest personalization, and technology-driven business models. Students will learn how VR, AR, AI, machine learning, and spatial computing are reshaping entertainment venues such as theme parks, immersive museums, VR arcades, and hybrid attractions. The course emphasizes strategic management, operational design, and business applications, preparing students to oversee immersive entertainment projects in a global market.
By combining theory, industry case studies, and experiential learning, students will gain the ability to analyze immersive technologies, design guest-centered strategies, and evaluate the economics and management of cutting-edge LBE experiences.
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