Title: LBE Industry & Insights Syllabus
Location: US
Company: Education
This course provides an in-depth exploration of Location-Based Entertainment (LBE), focusing on the intersection of immersive media, business strategy, and public relations (PR) within entertainment venues. Students will examine how Virtual Reality (VR), Augmented Reality (AR), Artificial Intelligence (AI), and interactive storytelling are transforming theme parks, esports arenas, interactive museums, and other entertainment hubs.
Through case studies, hands-on projects, and industry analysis, the course emphasizes how immersive experiences are designed, marketed, and sustained through communication strategies. Students will gain practical insights into branding, crisis communication, sponsorships, and cross-promotional campaigns in the LBE industry.
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