Title: Online Advertising & Social Media.
Location: US
Company: The University of Maryland, College Park
About this course:
Building an online brand and outreach strategy is paramount to any social media planning and strategy. The vast amount of data, customer insights, platforms and networks are re-imagined each day, demanding the marketer to be a savvy predictor. This course will prepare you for a comprehensive approach to online advertising, detailing various analysis approaches and selecting the right networks and the right messages. You will explore relevant and trending concepts such as: social media ads, active users, advertising platforms, advertising strategy, advertising, hashtags, influencers, landing page, seo, ad spend, advertising options, email marketing, google adwords, lead generation, video ads, click-through rate, and content marketing. Be prepared to plan and allocate resources to the advertising that creates an impact.
This online course is designed for online media strategists, marketing analysts and managers, marketing brand and strategy experts and digital marketing leaders.
This course is part of Maryland Smith’s Digital Marketing Professional Certificate. For more information, see here.
3.1 Online Advertising Ecosystems
3.2 Evaluation of Online Display Campaigns
3.3 Online Reviews and Sentiment Analysis
3.4 Social Media /Social Network Analysis
3.5 Analysis of Social Media Big Data
Learn how to develop Online Advertising Ecosystems complete with Social Media/Social Network and Media Big Data analysis for better decision making in all forms of outreach.
Duration: 4 weeks
Skills:
- Advertising Strategy
- Big Data
- Content Marketing
- Decision Making
- Digital Marketing
- Email Marketing
- Google Ads
- Lead Generation
- Marketing
- Online Advertising
- Planning
- Search Engine Optimization
- Social Media
- Social Media Advertising
- Social Media Planning
- Social Networks
- Technology Ecosystems
- Video Ads
Curriculum:
- 3.1 Online Advertising Ecosystems3.2 Evaluation of Online Display Campaigns3.3 Online Reviews and Sentiment Analysis3.4 Social Media /Social Network Analysis3.5 Analysis of Social Media Big Data
Show interest and get access to the course
NO EXPERIENCE REQUIRED – PAID TRAINING PROVIDED – JOB SECURITY The Postal Service is the largest go...
NO EXPERIENCE REQUIRED – PAID TRAINING PROVIDED – JOB SECURITY The Postal Service is the largest go...
NO EXPERIENCE REQUIRED – PAID TRAINING PROVIDED – JOB SECURITY The Postal Service is the largest go...
NO EXPERIENCE REQUIRED – PAID TRAINING PROVIDED – JOB SECURITY The Postal Service is the largest go...
NO EXPERIENCE REQUIRED – PAID TRAINING PROVIDED – JOB SECURITY The Postal Service is the largest go...
NO EXPERIENCE REQUIRED – PAID TRAINING PROVIDED – JOB SECURITY The Postal Service is the largest go...
NO EXPERIENCE REQUIRED – PAID TRAINING PROVIDED – JOB SECURITY The Postal Service is the largest go...
NO EXPERIENCE REQUIRED – PAID TRAINING PROVIDED – JOB SECURITY The Postal Service is the largest go...
NO EXPERIENCE REQUIRED – PAID TRAINING PROVIDED – JOB SECURITY The Postal Service is the largest go...
NO EXPERIENCE REQUIRED – PAID TRAINING PROVIDED – JOB SECURITY The Postal Service is the largest go...
NO EXPERIENCE REQUIRED – PAID TRAINING PROVIDED – JOB SECURITY The Postal Service is the largest go...
NO EXPERIENCE REQUIRED – PAID TRAINING PROVIDED – JOB SECURITY The Postal Service is the largest go...
NO EXPERIENCE REQUIRED – PAID TRAINING PROVIDED – JOB SECURITY The Postal Service is the largest go...
NO EXPERIENCE REQUIRED – PAID TRAINING PROVIDED – JOB SECURITY The Postal Service is the largest go...
NO EXPERIENCE REQUIRED – PAID TRAINING PROVIDED – JOB SECURITY The Postal Service is the largest go...
