Title: Rhetoric: The Art of Persuasive Writing and Public Speaking
Location: US
Company: Harvard University
About this course:
We are living in a contentious time in history. Fundamental disagreements on critical political issues make it essential to learn how to make an argument and analyze the arguments of others. This ability will help you engage in civil discourse and make effective changes in society. Outside the political sphere, conveying a convincing message can benefit you throughout your personal, public, and professional lives.
With this in mind, the newest edition of the course includes a discussion of persuasive speech in social media, and materials concerning the impact of Generative AI on the practice of writing and rhetoric.
We will be using addresses from prominent Americans—including Martin Luther King Jr., John F. Kennedy, Margaret Chase Smith, Ronald Reagan, and more—to explore and analyze rhetorical structure and style. Through this analysis, you will learn how speakers and writers persuade an audience to adopt their point of view.
Built around Harvard Professor James Engell’s on-campus course, “Elements of Rhetoric,” this course will help you analyze and apply rhetorical structure and style, appreciate the relevance of persuasive communication in your own life, and recognize if persuasion aimed at you is valid or not. This course will inspire you to share your viewpoint and discover the most powerful ways to convince others to champion your cause. Join us to find your voice!
When and how to employ a variety of rhetorical devices in writing and speaking
How to differentiate between argument and rhetorical technique
How to write a persuasive opinion editorial and short speech
How to evaluate the strength of an argument
How to identify logical fallacies in arguments
Gain critical communication skills in writing and public speaking with this introduction to American political rhetoric.
Duration: 8 weeks
Skills:
- Artificial Intelligence
- Communication
- Economics
- Generative Artificial Intelligence
- Persuasive Communication
- Persuasive Writing
- Public Speaking
- Rhetoric
- Writing
Curriculum:
- When and how to employ a variety of rhetorical devices in writing and speaking
- How to differentiate between argument and rhetorical technique
- How to write a persuasive opinion editorial and short speech
- How to evaluate the strength of an argument
- How to identify logical fallacies in arguments
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