Title: Strategic Management
Location: US
Company: Indian Institute of Management Bangalore
About this course:
In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie business strategy.
This course will show you how a business views itself in its "totality" and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).
This course aims to equip you with a good understanding of:
What managing a firm strategically implies?
How one analyzes the industry in which a firm competes?
How does a firm create competitive advantage?
How does a firm sustain its competitive advantage?
Industry and competitive analysis
Resource and competency analysis
Analysing strategy across corporate and business levels
Learn how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.
Duration: 5 weeks
Skills:
- Business Strategies
- Management
- Strategic Management
Curriculum:
- Industry and competitive analysis
- Resource and competency analysis
- Analysing strategy across corporate and business levels
Show interest and get access to the course