Integrate the latest digital marketing measurements, analysis, and technology into your marketing strategy.

Digital technologies have reshaped marketing, leading to a drastic shift in the quality and quantity of information we can store, access, and analyze. This proliferation of data allows businesses to better understand and react to consumer patterns. However, it also increases the need to evolve the measurement, planning, and implementation of their marketing activity. Companies require skilled professionals who are equipped to ensure optimal return on investment (ROI) for marketing spending and to deliver valuable insights that drive better customer service.

The MIT Sloan Digital Marketing Analytics online short course unpacks how to leverage measurement and analysis within the digital side of your marketing strategy. With a focus on marketing analytics, you will assess the latest applications of artificial intelligence, machine learning, and predictive modeling that will help drive ROI for campaigns.

An online education that sets you apart

This MIT Sloan online program is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:

• Develop new competencies and earn valuable recognition from an international selection of universities, entirely online and in your own time frame.
• Enjoy a personalized, people-mediated online learning experience that supports you every step of the way.
• Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones.

Why choose GetSmarter?

GetSmarter, powered by 2U, is an online learning expert with over 10 years of experience in developing premium online short courses from the world’s leading universities and institutions. We are powered by 2U to support you in unlocking your potential through life-changing learning with an immersive and high-touch experience.

We deliver market-led courses that equip working professionals with the expertise required to upskill, reskill, or kickstart a completely new career. Through a data-driven approach, we analyze future skills requirements and ensure all courses address this need. We ensure that leading universities and institutions are your expert guides, and our people, technology, and resources are your engine – together we power more than just education, we power your potential.