Prove your knowledge through this micro-credential and enhance your current career path!

This five-week, five module, self-paced introduction to digital marketing course is designed for non-marketers looking to develop their digital marketing skills or the entry-level digital communications professional.

The modules contain interactive templates, toolkits, case studies, webinars and expert insights. The Essential Toolkit totals approximately 15 hours of content that is asynchronous and self-paced.

Explore the new consumer journey to purchase. Where are the opportunities for your brand? Learn about digital touch points, digital disruption and transformation – and what this means for you. Gain an understanding of key concepts of digital customer behavior, customer journey influencing decisions and identifying digital opportunities, social media, the changed buying process, social selling, websites, email, and the digital mindset.

This course will quickly make you familiar with the core foundations of digital marketing.

You will have access to two hours per week of optional live, Guide-on-the-Side mentoring hours with a digital marketing expert to ask questions, gain real-world application, and discuss course concepts.

This course allows you the opportunity to get access to both CW content from experts in the digital marketing field, along with content from a respected provider, the Digital Marketing Institute.

Who should take this course?

Non-marketing professionals and business owners seeking to understand why digital is disrupting and transforming businesses of all types today.

Individuals interested in learning about digital consumer behavior and the customer journey, social media, the changed buying process, social selling, websites, email, and the digital mindset.

Digital Marketing: The Essential Toolkit Course Overview

Module 1: Evolution of Social Media and the Digital Opportunity

You will focus on the history and evolution of social media marketing, key digital concepts, customer behavior, customer journey, influencing decisions, and identifying digital opportunities.

Module 2: Social Listening and Engagement

You will learn concept of social listening; the impact social media has on society, and the importance of online presence. The Websites and Email sub-module contains an overview of key web concepts and terminology, creating an online presence and concepts that might work for your brand. n the Social Media Community Management sub-module, you will learn how to identify a social media audience as well as build and plan an online community.

Module 3: Content Strategy: Social Media & Social Selling

Explore the larger social media platforms and learn how to develop a social media strategy around these platforms by understanding the buyer’s persona.

Module 4: Brand Voice and Establishing Social Customer Service

Learn to create a consistent brand voice as well as tactics, techniques, approaches, best practices, and digital tricks for social customer service and brand management.

Module 5: Creating a Digital Mindset to Overcome Challenges

Overcome challenges and mitigate risks by creating a digital mindset. In the Digital Challenges and Risks Sub-Module, you will learn about regulatory information and guidelines as well as data protection, cyber-security, identity theft, and hacking. In the Digital Mindset Sub-Module, you will learn how to use agile thinking as well as data metrics and analytics to nurture a digital mindset and achieve business goals.

Badges & Certifications

Successful completion of the CWPro course content leads to the Social Media Essentials micro-credential badge. Upon successful completion of the Digital Marketing Institute content, you will receive an exam voucher to take the DMI Certified Digital Marketing Associate exam. Upon successful completion of the DMI exam, you will earn the Certified Digital Marketing Associate credential.