Title: Marketing Analytics Course - Darden School of Business, University of Virginia
Location: US
Company: Education
Learn the basics of marketing analytics and understand how to use data to ensure your marketing is effective.
Companies large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge – and marketers, in particular, are increasingly expected to use analytics to inform and justify their decisions.
In this course, you will get the tools to measure the effectiveness of brand and customer assets, interpret regression analysis, calculate customer lifetime value, and design experiments as a way to evaluate and optimize marketing campaigns.
Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts.
Access to spreadsheet software (Excel, Google Sheets) is helpful but not required.
| Rajkumar Venkatesan Rajkumar Venkatesan is the Ronald Trzcinski Professor of Business Administration at the Darden Graduate School of Business, University of Virginia. Raj's expertise is in marketing analytics. |
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Darden School of Business, University of Virginia
The University of Virginia’s Darden School of Business delivers the world’s best business education experience to prepare entrepreneurial, global-minded and responsible leaders.
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