Gain a definitive guide to harnessing social media for organizational success.

As social media evolves, it provides organizations with new and exciting ways to share their message and engage their audiences. However, to drive real action, they need to understand the science behind social media and the key to harnessing it effectively for business success.

The Social Media Strategy: Creating Engagement, Insight, and Action online short course from the MIT Sloan School of Management offers an in-depth look into the forces driving social media and how you can use them strategically to reach your organization’s goals.

Drawing on Sinan Aral’s book, The Hype Machine, you’ll gain an understanding of the technologies and trends impacting the social media landscape, as well as the neurological and economic factors that shape human behavior. Throughout this course, you’ll also learn about several powerful techniques to improve your social media marketing strategy. With guidance from MIT faculty and industry experts, you’ll walk away with the tools to leverage social media’s potential now and in the future.

An online education that sets you apart

This MIT Sloan online program is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:

• Develop new competencies and earn valuable recognition from an international selection of universities, entirely online and in your own time frame.
• Enjoy a personalized, people-mediated online learning experience that supports you every step of the way.
• Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones.

Why choose GetSmarter?

GetSmarter, powered by 2U, is an online learning expert with over 10 years of experience in developing premium online short courses from the world’s leading universities and institutions. We are powered by 2U to support you in unlocking your potential through life-changing learning with an immersive and high-touch experience.

We deliver market-led courses that equip working professionals with the expertise required to upskill, reskill, or kickstart a completely new career. Through a data-driven approach, we analyze future skills requirements and ensure all courses address this need. We ensure that leading universities and institutions are your expert guides, and our people, technology, and resources are your engine – together we power more than just education, we power your potential.