Title: WXOW/WQOW General Sales Manager (La Crosse)

Location: La Crosse, Wi, 54602, US

Company: WXOW/WQOW TV LLC

Allen Media Broadcasting is seeking a passionate and driven General Sales Manager to lead our stations in the La Crosse/Eau Claire market—two vibrant, energetic college communities.

Are you a dynamic sales leader ready to take the next step in your career? This is an exciting opportunity for a high-performing Local Sales Manager with a strong digital background or a Digital Sales Manager looking to advance into a broader leadership role.

In this role, you will lead, inspire, and grow a talented sales team while helping shape the future of our stations in a strong and competitive broadcast market.

What You’ll Do:

• Lead and develop a high-performing sales team through coaching, mentorship, and accountability
• Drive revenue growth by creating and selling innovative opportunities across news and sports platforms
• Identify and develop new revenue streams across Local, Regional, and Digital channels
• Forecast, manage, and consistently exceed revenue goals

• Foster a positive, motivated, and results-driven team culture

What We’re Looking For:

• Proven experience in broadcast sales management (required)
• A passion for coaching and developing team members to reach their full potential
• Demonstrated success in exceeding revenue goals and driving business growth
• Strong expertise in Local, Regional, and Digital sales strategies
• Excellent leadership, communication, and organizational skills

• Ability to analyze data, forecast revenue, and make strategic decisions

Qualifications:

• Bachelor’s degree or equivalent professional experience
• Strong track record in television sales (local and/or national preferred)
• Effective leadership and motivational abilities
• Solid computer and digital proficiency

Disclaimer: Employment offers are contingent upon the successful completion of a background check and driver’s license screening.

WXOW is an EOE-M/F/D/V employer.

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